What Can It Be Now?

When Kraft decided to put out a new, milder version of Vegemite in Australia by combining it with cream cheese, they thought they chose the perfect name from the 48,000 suggestions they’d received: iSnack 2.0. Not surprisingly, customers hated it, which was probably the idea. Not to mention that Men at Work’s update of their song would sound silly as “He just smiled and gave me an iSnack 2.0 sandwich.” So now Australians can vote online for their second favorite name, choosing from Vegemite Cheesybite, Creamymate, Smooth, Snackmate, Vegemate and Vegemild. Either way, it’s still mostly yeast extract and cream cheese. Yum!

Category: Uncategorized Comment »

Leave a Reply

Back to top