Snap, Crackle, Plop
You might remember that last year the FTC told Kellogg to stop making claims that Frosted Mini-Wheats improved kids’ attentiveness. Well now they’ve told the company to stop saying Rice Krispies “helps support your child’s immunity.” In addition, Kellogg will have to prove that Special K is special; print Snap, Crackle, and Pop’s immigration papers on boxes in Arizona; and will be required to warn consumers not to refer to the cereal as Cocoa Crispies once the milk is added and they’re not crispy anymore.
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