All The News That Gives You Fits
MSNBC is launching a multimillion-dollar marketing campaign to increase brand awareness (and ratings) based around its cryptic new tagline, “Lean Forward.” They’re hoping it will make viewers “Sit! and “Stay!” The network recently took the No. 2 news channel spot away from CNN, which may adopt the slogan “Roll Over. Play Dead.” Meanwhile, industry leader Fox News isn’t watching all this from the sidelines. It’s reportedly changing its slogan to: “Not just correct, but right.”
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