Why Zwinskis Shop Til They Drop
A study published in the Journal of Consumer Research says that being forced to line up alphabetically as kids shapes our shopping style as grown-ups. Those whose last name begins with a letter near the end of the alphabet are more likely to buy things quickly and impulsively because they always had to wait as a child, while those people with names towards the beginning of the alphabet have more patience and take time to weigh their options. If your last name begins with a letter near the end of the alphabet, you’re also more likely to buy this story. The rest of you skeptics can go to the back of the line.
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