Who Moved My Flügvåk Cheese?
For 50 years the Ikea catalog has been printed using the Futura typeface. When theyrecently put out the new catalog they changed it to Verdana, a font developed by Microsoft that’s designed to be seen on computer screens. Catalog readers are up in arms, throwing virtual Swedish meatballs at the furniture marketer by demanding a reprint, signing online petitions, and hoping they’ll go back to the Futura. Apparently an Ingåträdstök in Verdana just isn’t the same as an Ingåträdstök in Futura.
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