An article in Current Biology says that while everyone has an innate tendency to like the color blue, women do, in fact, like pink. And it’s evolutionary. Researchers say it goes back to cave days when women were the gatherers so they developed a preference for reddish colors that indicated ripe fruit. Men, on the other hand, were the hunters, so color was less important. Like Dick Cheney, they just needed to spot something dark and shoot it. While this helps explain why girls like pink clothes and boys play with guns, it doesn’t help us understand why Alecia Beth Klara Moore uses the stage name Pink but usually dyes her hair blond.

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