And You Thought Gatorade Was Bad

Need a boost to get you through the summer heat? How about a can of Unagi Nobori, a new drink that recently debuted in Japan which the manufacturer claims will boost stamina in hot weather. Oh yeah, in case your Japanese is rusty, Unagi Nobori means “Surging Eel.” And yes, the fizzy yellow drink is actually made from eel heads and bones. Drinking it is probably like pounding your head against the wall, it’s painful while you do it but you feel so much better when you stop.

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