Why Do You Think There Are No Five and Tens Anymore?

Forget the Consumer Price Index. If you want to know how the economy’s doing look no farther than the 99 Cents Only Stores Index. For 26 years they’ve never sold anything for more than 99 cents. Sure at times they’ve had to mess with package sizes and quantities, even selling eggs by the half dozen, milk in smaller cartons, and dropping peanut butter so they could keep the price point, but they did it. But they probably won’t for much longer. Chief Executive Eric Schiffer said that with the company posting it’s second consecutive quarterly loss they may need to start stocking more expensive items. How’s the 99 Cents Or So Store sound?

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