When You’re Handed Lemons, Make A News Flash Out Of It
When the newscaster on BBC News said she had “breaking news” to announce, listeners perked up, wondering if there was peace in the Middle East, Osama bin Laden had been found, or George Bush decided to leave office a week early and let Barack Obama pinch hit. Instead the newscaster disclosed that a pet hamster named Lassie had been stolen from an apartment in Worcestershire. Along with a computer games console, a television and a bottle of milk. Five days previous. That’s what you call a slow news day.
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