We’ve Replaced This Starbucks Coffee With Instant Coffee. Let’s See If Anyone Cares

Starbucks is set to release a line of instant coffee next month called Via, which the company says will be a reasonable facsimile of their in-store coffee. Except, of course, that it will be ready in an instant rather than forever, you won’t have to listen to anyone in front of you complain because they ordered their coffee at 172 degrees and the thermometer they walk around with says it’s not that hot, and it will only cost $1.00 a cup. For instant. At home. With no service. At about the same price it costs in the store. Which is about 10 times as much as a cup of Folgers. Ah, now that’s a cup of coffee!

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