According to the World Health Organization, tobacco use kills at least 5 million people every year. Since nearly 95 percent of the world’s population isn’t protected by anti-smoking laws, we have to rely on cigarette pack warnings to get people to stop. Unfortunately, it turns out they can have the opposite effect. A study published in the Journal of Experimental Social Psychology found that by warning smokers their habit can be fatal, the labels can cause them to smoke more as a means of coping with the bad news. Warnings unrelated to death, such as “smoking makes you unattractive” or “smoking brings you and the people around you severe damage,” were more effective. Maybe they should try “Smoking causes wrinkles, bad breath, stinky clothes, and pariahism, which is not to be confused with priapism.”