In a memo to employees, two vice presidents of General Mothers said employees should stop referring to Chevrolet cars as “Chevys.” It’s okay to continue calling BMWs “Beemers,” Toyotas “Brakeless Wonders,” and refer to Ford as “Fixed Or Repaired Daily.” But please, no Chevy. In response, a spokesperson for the Chevy’s Fresh Mex chain issued a statement reminding their employees that a restaurant isn’t a car and that this doesn’t pertain to them.

POSTSCRIPT: After all the bad publicity, especially this post no doubt, GM relented and said the memo was “poorly worded.” They meant to say, “You don’t have to call them Chevrolets, it depends on how much you like your job.”