Thruthiness In Advertising
A federal appeals court ruled today that it’s okay for Minute Maid to call one of their drinks “Pomegranate Blueberry” even though it’s made almost entirely from apple and grape juices and contains a pitiful 0.3% pomegranate juice and 0.2% blueberry juice. The judge said that since it’s okay that it takes more than a minute to serve it and there are no maids—or women of any type—on their Board of Directors, then they can call the juice any damned thing they like.
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