The Oogieloves in the Big Balloon Adventure set a movie opening record this Labor Day weekend. Unfortunately it’s the record for the all-time worst box office opening in history, having taken in a whopping $448,131 in its first three days. Total. On 2,160 screens. That comes to about $207 per screen…for the whole weekend. This is whole $69 a day per screen. If they had, say, as few as three shows per day, that’s $23 per show. Considering they’re all matinees, this means on average they probably had two adults and one child at each showing of the movie over the weekend. Somewhere in Hollywood, Dustin Hoffman, Warren Beatty, and everyone else involved in Ishtar is happy they weren’t involved in this one.

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