Smells Like Revolutionary Spirit

che-cologneA company in Cuba that manufactures homeopathic medicines, cleaning products and dietary supplements is moving into the cologne market. Labiofam is releasing two scents: “Ernesto” and “Hugo,” in honor of Ernesto “Che” Guevara and the late Venezuelan President Hugo Chavez. Formulated by a French company, “Ernesto” is a woodsy and refreshing citric scent with notes of talcum powder while “Hugo” is softer and fruitier with hints of mango and papaya. The scents took 1½ years to formulate because the original version of “Ernesto,” which featured more authentic notes of sweat, jungle, and gunpowder, oddly didn’t fare well in the focus groups.




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